Where to Start, Wedding Management

Newark, CA

About Where to Start, Wedding Management

Once upon a time in the beautiful city by the bay, a little girl was born to plan things. She planned tea parties in the sandbox and dances at school. All the while, she dreamed of helping people make beautiful memories.

I am that little girl. My name is Gwen Semenero Helbush and this is my story.

I’ve been involved in planning celebrations for as long as I can remember. My parent’s house was the gathering place for friends and family and preparing for celebrations was a huge part of my childhood. Growing up, I planned various school functions and later my career took me into corporate events planning.

When it came time to plan my wedding, however, I quickly realized just how difficult and stressful the experience can be. I decided to transform my experience into a way to serve others. I began researching wedding planning, reading everything I could get my hands on. I took classes and volunteered to assist established wedding planners.

Where to Start launched in 1991. Gwen’s corporate world experience taught her the management skills she needed to work with multiple vendors and get the best for her clients. Her broadcasting and theater studies in college helped frame how she sees weddings, playing an important and unique role in event production.

Gwen loves getting to know her clients. Her client’s unique stories mean so much to her, and she’s genuinely interested in learning what makes her couples and their guests truly happy. She believes that knowing what you love about life and about each other is the most important aspect to creating a meaningful wedding. As you share your dreams and unique story with Gwen, she gathers the knowledge she needs to help you refine your ideas and create the wedding celebration you and your guests will truly love.

Gwen’s story is simple. Gwen meets engaged couples. Gwen helps make couples’ dream wedding a reality. And everyone lives happily ever after.

Services Offered

COACHING: (You do it all, I advise)

Lost in the details? Not sure where to begin? Our coaching services give you the expert advice you need to start the journey allowing you to create your dream celebration yourself.  Your private coaching session is your opportunity to find answers to your questions and learn how to take your wedding dreams and turn them into your special day.


WEDDING DAY MANAGEMENT (You do some, I do some)

You’ve done the planning. The wedding professionals are in place, the plans made, and it’s time for your big day.  Leave worry behind and enjoy…we’ve got this.  Our experienced team will handle every aspect of your celebration you can relax and enjoy. We’ll double check your preparation, ensure everyone understands what you need and want, how to set up all your details.  We will take care of anything that might be missed, who will take the gifts home at the end of the evening or did you get a corsage for your grandmother.  Enjoy every smile, toast, and beautiful memory as you celebrate your love. We’ll do the rest.



FULL-SERVICE PLANNING (Together we figure out what you want, then I do the rest)

Are you wondering how you’ll juggle planning a dream wedding with everything else in your life? Share your vision with me and let me take care of the details. I’ll guide you through the process, coordinating, and helping you with each decision.  My team and I will be with you every step of the way.  On your big day, you can relax. Our team will manage every beautiful detail so you can enjoy your time with guests and your entire celebration. Trust us to discover your dreams and bring them to life while you prepare to live happily ever after.

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Where to Start, Wedding Management

Where to Start, Wedding Management

Newark, CA

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